From the time she was six years old, Samantha’s passion for makeup was ignited as she watched the women in her life transform right before her eyes. From seeing the confidence a plum smokey eye gave her mother to recounting the memories of her grandmother excitedly setting up her makeup station, Samantha was instantly drawn to the extraordinary effects makeup can have. At 16, she was hired to do her first professional wedding makeup and from there, her career blossomed.
For the past 12 years Samantha has been working as a professional makeup artist with a focus on the high-end bridal fashion market. Her work has been featured in both national and international media including Vogue Germany, Vogue Australia, Martha Stewart Weddings, Strictly Weddings, Bridal Guide, New Jersey Bride, and The Wedding Notebook Magazine. She has al-so been featured in Say Yes to the Dress.
Since 2015 Samantha has been leading teams of makeup artists to conceptualize looks for runway shows. She served as the lead makeup artist for Flying Solo at New York Fashion Week and also created the runway looks for bridal brands Mira Zwillinger, Randy Fenoli, Anne Barge, and Inbal Dror during New York Bridal Fashion Week. Her work at Fashion Week has been highlighted in WWD and Vogue Brazil.
Samantha previously held the title of Master Artist at Chanel’s Beauté Atelier in Soho. She has also served as an educator for ECRU New York where she facilitated hands-on workshops to educate fellow artists on product as well as technique. She continues to produce makeup looks for ECRU New York’s international campaigns and promotional videos.
Samantha’s passion for making people feel their very best coupled with the extensive work she’s accomplished in the luxury bridal market has made her brand a go-to for many. In line with her “Beautifully Finished, Never Overdone” makeup mantra, Samantha aims to maintain a natural element to the looks she creates, no matter how glamorous they are. “My goal for brides is that their makeup should be a reflection of their personality,” she says. “The makeup should photograph flawlessly yet look fresh and not piled on in person.”
Samantha holds her esthetician license from Capri Institute and has 7 years of experience as a practicing esthetician. She is currently based in the Greater New York Area.
“My passion is to create, and being a makeup artist allows me to do that while making women feel confident at the same time.”